Advanced Presentations by Design: Creating Communication by Andrew Abela

By Andrew Abela

Supplying a brand new, intriguing method of the more often than not traditional perform for growing shows, this re-creation to a favored source has compiled its fabric from greater than 2 hundred examine reviews within the fields of conversation, advertising, psychology, multimedia, and legislations. The booklet demonstrates find out how to adapt a presentation to diversified viewers character personal tastes, what position the information may still play and what sort of of it can be crucial, the right way to flip facts right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.

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Not very useful, because even before the presentation begins, you know that, barring something extraordinary such as the roof falling in, you will indeed review, communicate, and identify what you were intending to. But what we need is a way to set objectives that are all about the audience, not about the presenter. Only if we measure against this kind of objective can we really know whether our presentation has had an effect. 1) to set your objective in terms of what you want your audience to think and do differently.

Ironically, almost all presentation approaches assume that your thinking is already complete and solid before you begin to design your presentation. Yet, in my experience, this assumption is usually false. People are very busy and will often start writing their presentations before their thinking is complete. This is why the problem-solution step is built right into the beginning of the Extreme Presentation process. It ensures that you push your thinking as far as you can before you start drawing any slides.

It ensures that you push your thinking as far as you can before you start drawing any slides. 1 Henry Boettinger, Moving Mountains (1969, p. 41), one of the best books on presentations ever written. 2 See Rackham (1988) for details on the SPIN method. A study of thousands of sales transactions found that price premiums are usually earned because the salesperson was able to help the buyer identify a problem and/or help solve it (Snyder, 2007). By focusing your presentation on helping to solve a problem that your audience has, you ensure that you capture their attention.

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