Adapting Marketing to Libraries in a Changing and World-Wide by R. Jean Savard, Rejean Savard

By R. Jean Savard, Rejean Savard

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Extra resources for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat

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Au total nous avons recueilli 1385 mentions (2,5 mentions par répondant en moyenne). Il est important de noter ici que l'analyse des résultats découlant de cette question doit être interprétée avec précaution : pour ne pas suggérer de réponses aux sujets nous avons jugé qu'il était préférable de ne pas donner d'avance des catégories de réponse de sorte qu'il a fallu procéder à une classification ex post facto des mentions recueillies. Cela nous a obligé à regrouper les réponses après une analyse de contenu.

Westport, Conn. : Quorum books, 1994, 330 p. 24 Kotler et Andreasen, op. cit. p. 85-91. 25 Bhuian, op. cit. p. 32-33. 26 Par exemple : Kinnel,M. et MacDougall, J, Meeting the Marketing Challenge. Strategies for Public Libraries and Public Services. , Felicetti, LA. 3-10. ) avait par exemple constaté que 57% de leur répondants avaient effectué une telle étude. 28 Martin, Dan, Marketing Strategies and Proprietary Education in the State of Indiana. D. dissertation, Southern Illinois University, 1987, p.

It was originally used to explain to business and industry that in order to survive and be competitive, they had to put operations on an entirely new level. At the time (and even today for some libraries) the phrase was just as suitable for public libraries, with the rapid growth of new technology on the doorstep threatening to spoil all our old wonderful systems. If we were not willing to readjust and reorganize our services the library would soon turn into a museum. Many libraries have indeed, in a short time, changed their way of working and thinking.

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