A Project Guide to UX Design by Russ Unger, Carolyn Chandler

By Russ Unger, Carolyn Chandler

“If you're a younger dressmaker coming into or considering coming into the UX box this can be a canonical publication. while you are a firm that truly must commence grokking UX this publication can also be for you. "  -- Chris Bernard, consumer adventure Evangelist, MicrosoftUser adventure layout is the self-discipline of constructing an invaluable and usable website or application—one that’s simply navigated and meets the desires of either the location proprietor and its clients. yet there’s much more to profitable UX layout than figuring out the newest net applied sciences or layout traits: It takes international relations, venture administration talents, and company savvy. That’s the place this publication is available in. Authors Russ Unger and Carolyn Chandler assist you combine UX ideas into your venture from begin to finish.• comprehend some of the roles in UX layout, establish stakeholders, and enlist their help• receive consensus out of your group on undertaking ambitions• outline the scope of your undertaking and steer clear of undertaking creep• behavior person study and record your findings• comprehend and converse consumer habit with personas• layout and prototype your program or website• Make your product findable with web optimization• Plan for improvement, product rollout, and ongoing caliber coverage

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Often the first thing that comes to mind is a company’s logo, such as the Nike Swoosh or the Coca-Cola script emblem. A company’s brand is much more than their logo, however; it’s the entire series of impressions that a particular person has about the company. IDENTIFY THE TYPE OF SITE 11 Dirk Knemeyer presents some excellent definitions of brand in his article “Brand Experience and the Web”: Brand represents the intellectual and emotional associations that people make with a company, product, or person…That is to say, brand is something that actually lies inside each of us.

Around those specific design goals, however, all projects have a larger context that you need to understand and integrate into your planning. This context is the project’s “ecosystem,” and it includes the environment you’re working within (the company culture), the general type of work you will all be engaged in (such as the type of site you’re designing), and the people you’ll be interacting with (including their roles and responsibilities). If you take the time to understand the project ecosystem you’ll have knowledge that will help you throughout the project.

Often this is one part of an overall marketing strategy. Deep Diving For more on designing pages to support marketing campaigns, see Landing Page Optimization: The Definitive Guide for Testing and Tuning for Conversion, by Tim Ash (Sybex, 2008). Content Source A content source site contains a store of information, potentially in several types of media (articles, documents, video, photos, tutorials), and is meant to inform, engage, and/or entertain users. Common Content Source Sites  A company’s intranet  An online library or resource center for members of an organization  Sites or areas of sites that are focused on providing news or frequently updated posts (large commercial blogs may fall into this category)  Customer support centers All sites and applications have some content, of course, but some sites place a particular emphasis on the presentation and structure of their content.

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